Production Art

Production Artwork Experience:

Preflight provided master artwork to ensure specifications meet industry output guidelines.

Build PDF proofs from master artwork provided to create iterations of multiple piece types like Posters, Cooler Door, Decals, Digital ads, Tear Pads, Coupons, Table Tent Inserts, In-Store Signage, & Animations.

Scrutinize for branding, sizing and positioning of elements based on customer-provided guidelines. Ensure that provided artwork maintains output guidelines for print or digital production.

Make alterations as requested to colors, text, logos, images, sizes and positioning.

Prepare files for print or web use (depending on usage). Package and send final files and/or PDFs as directed per file packaging and naming guidelines.

Build calendar schedules through data merge sometimes required. Data provided for team schedules merged into calendars for certain piece types. Team iterations for brand logos and colors often were required. Strict attention to brand guidelines for each is imperative.

Applications: Adobe InDesign, Illustrator, Photoshop, Acrobat, After Effects, Microsoft Word and Excel.

A few samples of my work are below: